This site is our demonstration.

Case study · July 2026 · willsofts.com

Instead of a brochure, proof: willsofts.com is built exactly like the sites we deliver. An AI chatbot trained on our content, cookieless audience measurement, automated and tested deployments. Here is what runs under the hood, and what the same foundation delivers for your business.

The brief we set ourselves

An SME website that works: present the offer clearly, answer visitors' questions at any hour, turn serious enquiries into appointments, and measure what happens, all while respecting visitors' data. The typical brief we get from clients, applied to ourselves.

What runs under the hood

• rendering

  Instant pages

  The site is generated ahead of time (Astro): every page arrives ready, with no compute on load. A direct win for experience and search ranking.

• chatbot

  Ruby, the in-house engine

  The assistant in the corner of the screen is a RAG chatbot trained on our pages and knowledge base, self-hosted on our European infrastructure. It answers with our real offers and real prices, and an anti-abuse layer (filtering, quotas, invisible captcha) protects the whole thing. It is the same engine we install for our clients.

• analytics

  Sovereign audience measurement

  Traffic is measured with self-hosted Umami: no cookies, no forced banner, data stays with us. We know which pages work, visitors keep their privacy.

• deployment

  Automated, tested releases

  Every change starts from version control, passes an end-to-end test suite (70+ checks: forms, chatbot, accessibility, mobile), then deploys itself. The live site matches the validated code, at all times.

• contact

  A form that delivers

  Enquiries arrive signed and verified (multi-layer anti-spam), with a reply within 24 hours. Every exchange feeds our client follow-up: nothing gets lost on the way.

What it proves

A fast site and a useful chatbot hold together on lean infrastructure, controlled end to end. GDPR compliance is designed in from the start: cookieless measurement, AI hosted in Europe, written retention policy. And automation (tests, deployments) keeps the site reliable over time, with no manual intervention.

The same foundation, for you

Everything described here is reproducible for an SME: the website with AI chatbot starts at €2,900, AI integration into an existing site at €1,500, and custom business applications from €7,500. To see the chatbot at work, open the bubble in the bottom-right corner and ask it a real question; to talk about your project, describe it in the form, reply within 24 hours.